There are more than 12 million people that call Los Angeles home. And not every one of them has a sprawling estate and tennis courts. For 50,000 of them, the street is their home.
So we partnered with the Weingart Center for the Homeless. And created a non-traditional campaign that caused people to take notice. We worked with street artist, John Stevens and sketched around homeless volunteers throughout LA. We created scenes that showed what was possible. Passerbys were then able to Text them home by making donations with their mobile devices. With this campaign, we gave people a glimpse of a better tomorrow.
A look at what a difference they can make if they simply changed their perspective.
The Weingart Project. Creating a difference for the homeless.
*Featured in the 2012 Communication Arts Advertising Annual